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How Brands Are Embracing “May the 4th Be With You”

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“May the 4th be with you” is a pun on the famous catchphrase from the Star Wars franchise, “May the Force be with you.” It is celebrated annually on May 4th by Star Wars fans worldwide to express their love and appreciation for the franchise.

May 4th was chosen because it sounds similar to “May the Force be with you.” Today, fans often dress up in Star Wars-themed costumes, hold movie marathons, and engage in other celebratory activities.

“May the 4th be with you” has become a widespread cultural phenomenon, with various brands and organizations also joining in the celebration by releasing Star Wars-themed products and promotions. It is a fun way for fans to come together and show their love for one of history’s most beloved and iconic film franchises.

 Since the franchise started in 1977, awareness of the day has rapidly increased through the media and community events.

Fans can celebrate Star Wars Day by attending local activities, organizing or participating in movie screenings, or posting memes online to commemorate the day. The fact that this phenomenon creates by fans and not the production corporation, Lucasfilm, gives it a unique quality.

Several businesses have started to capitalize on Star Wars Day in recent years by using specific characters or quotes in their branding, frequently using clever techniques.

 History of the Day

On May 4th, 1979, in a galaxy far, far away, Margaret Thatcher was appointed prime minister of the United Kingdom. May the 4th be with You, Maggie said in The London Evening News advertisement to congratulate Ms. Thatcher on her victory. Congratulations.

Because the first Star Wars movie came out in 1977, everyone still has a recent memory of it.

The official Star Wars website claims, “Even though Lucasfilm did not come up with the concept of May the 4th be with you, they have completely embraced the spirit of fandom that makes the day so special. Spreading the word and showcasing fan participation are made possible via and the official Star Wars social media accounts.”

Who was the Margaret Thatcher?

Between 1979 to 1990, Margaret Thatcher served as the prime minister of Great Britain (abbreviated “PM”). She rose to international fame as the first woman to hold that position or to head any strong nation in Europe or America. She sometimes refers to as “the Iron Lady,” She was thrilled when a Russian tabloid bestowed this moniker upon her since she regarded herself as an assertive leader.

Even though they are inherently very different individuals, Margaret Thatcher frequently compares them to female leaders of nations. When she was elected prime minister, many people in Britain questioned whether a woman would have the strength to handle such a challenging position. She demonstrated to them that “yes” was the correct response.

Why did Margaret Thatcher earn the nickname “Iron Lady”?

She implemented what came to be known as Thatcherism’s economic policies while she was prime minister. She was given the moniker “Iron Lady” by a Soviet journalist, representing her unyielding political views and commanding leadership style.

In Star Wars, who says, May the 4th be with you?

Obi-Wan Kenobi, a Jedi Master, is credited with saying May the 4th be with you, for the first time to Luke Skywalker. General Donna, a supporting character, also employed it when he ordered the dismissal of rebel soldiers ahead of their assault on the Death Star.

Interesting Points about Star WarsMay the 4th Be With You

If you love celebrity battles, you should know these fun facts about star wars.

  • Star Wars incorporates E.T.

Okay, so it’s not quite the original E.T., But Star Wars contains members of his extraterrestrial species. In The Phantom Menace, the Asogians make their first appearance. They represent in the Galactic Senate.

  • Because of Jar Jar Binks, the Jedi destroy

For several reasons, he is the most despised character in the Star Wars universe. However, there is one that many people overlook: he gave Palpatine the tools necessary to carry out Order 66. The Galactic Senate moves by Jar Jar Binks’ passionate statement to support granting the Chancellor emergency powers. Palpatine could topple the Senate and nearly exterminate all the last Jedi with a single action. Jar Jar, good job.

  • The initial opening crawl took three hours to film.

With today’s technology, it would take little time to recreate one of the most famous movie openings. However, the look was achieved in 1977 when A New Hope was filmed by placing two-foot-wide yellow lettering on a six-foot-tall black paper background. The crawl has come to expect in all the movies, is then entirely a slow, sweeping pass made by a camera overhead.

  • Attack of the Clones included a cameo by NSYNC.

For the sole purpose of alleviating George Lucas’ daughters, the famous boy band asks to make a brief cameo as Jedi in Episode II. Unfortunately, the scenes were removed from the finished product and never reached the big screen. They might come back with “George Lucas Director’s Cut”…

  • The explanation behind the lightsabers’ colors

The Jedi employed several colors to denote different ranks in former times. If a Jedi is a Guardian or a Consular, their lightsabers would be fashioned of blue or green crystals. The rarer crystals used to create the more exotic hues were frequently handed down through the generations and were, therefore, exceedingly difficult to obtain.

  • Porgs do have a purpose.

To hide a feathered issue, filmmaker Rian Johnson came up with the concept of the Porgs, which finds on the planet Ahch-To in The Last Jedi. Puffins can find in great numbers at Skellig Michael, the location utilized to film Luke Skywalker’s exile island. Physically removing them would have been a monumental undertaking (and possibly illegal), and trying to do so digitally would have cost a fortune.

  • The Sanskrit word for “warrior” is Yoda.

It is truthfully up for question; it might also be on the Hebrew term Yode’a, which means “one who knows.” He was initially referred to as Buffy in early screenplay drafts before being altered to Minch Yoda and then simply Yoda. It is the first time anyone has identified his species.


“May the 4th Be With You” is an annual celebration that brings together Star Wars fans worldwide. With its clever pun on the famous phrase “May the Force be with you,” this day is a fun way for fans to express their love and appreciation for the iconic franchise.

The popularity of “May the 4th Be With You” has also led to a wide range of promotions and products from various brands, making it a significant event for fans and businesses. Regardless of how one celebrates, the day allows all Star Wars enthusiasts to unite and share their passion for the beloved franchise.

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