Workout videos have become increasingly popular over the decades. TV programs provided the early push, showing off moves, equipment, and training methods. Technological advancements and a raging pandemic slowed things down, making the simple routine like going to the gym a grueling task.
However, online video tutorials for workouts made working out cool again. Trainers worldwide share their regimen, tips, and tricks to improve your activities and get the most out of your daily exercise.
To make a rocking video about your workouts, you need to couple your activities with specific aesthetic demands to make your videos; Remember, it is the video that attracts and engages.
So here are a few tips and tricks you could try to improve your workout videos and attract many followers.
Keep it short and sweet
Remember the hour-long workout and aerobic videos that came up on tv when you were younger? Those flashy outfits and long shows have fallen out of fashion. Several studies and surveys have shown that shorter videos gain more following; here’s why:
- People now barely have time; the world has become so fast-paced, especially with everything being quantified and connected.
- So most of them tend to lose interest in the content that has more fluff.
Thus, keeping a video short attracts and engages your audience, gaining more views and engagements on your posts.
Sequels and follow-ups
Making short videos does not mean you leave out content, making it seem incomplete. Creating sequels and follow-up videos is an incredible way to attract more engagement. Thus when demonstrating a set of exercises, break it down into smaller videos, and release them on a schedule. It will create a cycle of anticipation, followed by engagement with a steady increase, provided you maintain your content quality and improve on it.
Teasers
Making shorts and teasers are another great way to build up anticipation in your old fans and attract new ones by kindling their curiosity. Highlight a section of your upcoming video, and tease it to your audience. Studies show that building up a hype increases engagements.
Identify the platform that suits you best
For making any videos to attract people, identifying the right platform is a must for any content creator. Each social media platform has its own set of governing algorithms. Thus depending upon your content, it may engage millions of people or be lost into oblivion, depending upon your choice. Experiment with various platforms, and find out the one that suits you the best.
Technical expertise
While you could hire a professional team to do it for you, the costs incurred could be too high. Especially for beginners, this is not a viable option unless you have lots of capital to invest for each video and expect similar returns on your investments. Focus on a few basics, and you should have a good enough video.
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Script your videos
Choosing what content and how to present it is of immense importance. Choose the right script that you think will engage your audiences. For instance, in a workout video, try to explain the various regimens a particular set could be a part of or list common mistakes committed by many and how to remedy them. It adds a purpose to your video, which is one of the desirable qualities of good content.
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Add a suitable title and thumbnail
Choosing a proper title or thumbnail is another excellent way to improve your video’s visibility to the audience. An example would be making a how-to video or a list of ten mistakes people commonly make, making it more algorithm-friendly and helping reach a wider audience.
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Use quality equipment
It is equally true for both your recording equipment and exercise equipment. Find out a few good-quality camera angles and adjust the lighting. It will help you create a better video. Also, focus on the sound recording. Several online video editing tools have additional options for sound recording and mixing. Choose the right tool and go premium. It will cost much less than what a professional crew might charge.
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Choose your video type
Different audiences have different sets of demands from their workout videos. For instance, fitness freaks prefer power series workouts, whereas people who want to stay in shape would opt for a more informative and instructive video guide. Choose your target audience, and make videos accordingly.
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Self-grooming
Ultimately, the goal of a fitness video is to show off how great your shape is and tempt others to achieve it. Make the most out of this. Try grooming tips, like applying a bit of a highlighter or a hairdo in a certain way. This makes shots even come out better. Also, several online video editing tools have enhanced qualities that could make you look great, even after three power sets.
Workout videos, like any other video content, need proper editing. You need to highlight your brands, show off your moves in front of the camera, and keep in mind to engage your audience. To maintain this, you could hire a professional crew and make them shoot your videos for you; but that comes at a hefty price.
Alternatively, you could learn the art and craft of video editing through several downloadable apps, both providing free and premium features. There is also so much user-friendly online video editing tool, and it requires minimal technical know-how to create the perfect video for you.
Wrapping up
Making workout videos that inform and educate people about the benefits of a fit body requires adaptation today. Apart from the content and presentation style, it should also engage the viewer. Thus knowing how to edit your videos to create the perfect blend of attraction and information is vital for you to reach out to and influence more people; enlarge your community.
Thus, trying online video editing tools could help you make free-flowing, fat-free, spontaneous, and engaging content that will attract old and new viewers.