How editorial madness could cost Great Wall ‘wonder’ tag

Avoiding “loss of face” is a pesky little preoccupation, particularly for state media editors. It seems to have the power to cloud common sense with regular ease.

The Academy of the Great Wall of China has a problem. The “New Seven Wonders of the World” are about to be decided and the Great Wall is currently languishing outside the top seven in the public vote. The academy needs public panic. It needs 1.3 billion Chinese people across the nation to scream “Shit, the iconic symbol of our nation is going to be denied wonder status. Let’s vote!” China should be able to do this. There are enough people with access to the Internet in order to vote (144 million of them) and enough mobile phones to send votes by SMS. A dollop of urgency is all that is required. And a full-on media frenzy of course.

Step forward an editor with pride issues. I have no idea who is responsible for the following decision but all the Chinese stories on this issue that I have seen fail to mention that the Great Wall is not currently in the top seven. This is deliberate. Apparently, telling the Chinese people that their Great Wall is outside the top seven would be denigrating to the nation. It would be better off if the story says, “Guess what everybody, the Great Wall is in the top ten “Wonders of the World” and could be in the final seven! Wahoo!” This explains the following story on CCTV-9, which was taken directly from the Chinese version:

The stage has been set to hold a global vote to determine the New Seven Wonders of the World. The Great Wall has long been a famous symbol of China. And now, it’s in the running for this prestigious, worldwide honor. Public voting is now open for an array of ancient historic sites.

The Great Wall is considered by many as a symbol of China’s ancient civilization and its peoples’ ingenuity.

And now, this 2,600-year-old fortification is in the running to become one of the new Seven Wonders of the World. Many Chinese are expressing their confidence ahead of the competition. That’s because, they say greatness defines itself.

Xie Jiuzhong, spokesperson Badaling tourist district, said, “Last year I went to Italy and Greece and toured around the sites there. But it only impressed upon me why the Chinese are so proud of the Great Wall. No other cultural heritage sites can compare with the Great Wall in terms of length, magnitude and the man-power required to build it.”

The Great Wall’s magnificent features are attracting tourists from across the world. So far, the Badaling section alone has attracted over 130 million tourists. (Singing) For these visitors, this is the best way to express their excitement.

Erin Manning, choir member, said, “Well, it’s definitely true but it just, the words and everything and the pictures don’t capture it all, it’s just amazing, it’s really beautiful, just the landscape and everything.”

But the Great Wall of China is facing fierce competition from the other 20 UNESCO listed nominations. Among them the Eiffel Tower of France, the pyramids of Egypt, the Colosseum in Rome and the Taj Mahal in India.

Public voting is now underway online at www.new7wonders.com . The final results will be announced during a ceremony in Lisbon on July 7th this year.

What? “Greatness defines itself”? It’s a lovely line but where is the call to arms? The academy needs votes! The Great Wall needs YOU! Luckily, clear thinking in the English department prevailed (especially after I banged my head on my desk seven times, cackled manaically and swore like a trooper) and we released the right story which Reuters picked up. But what a hopeless task the Academy of the Great Wall faces. News of its last-minute campaign to rally voters was suppressed and now they have to rely on foreigners to step in. (Vote for the Great Wall on www.new7wonders.com - yes it stinks of gimmickry but at least it is an attempt to celebrate the world’s cultural heritage).

A final observation. This quote made me chuckle:

“China’s Great Wall missed an opportunity 2,000 years ago when the Greeks named the Seven Wonders of the World. It would be extremely regretful if it became an also-ran this time,” the academy said in a statement.

Damn those bloody ancient Greeks!